I. Brand Purpose
A fresh, creative, and innovative brand that highlights aspects of the world in positive ways, no matter the circumstances. Everyone should have a chance to obtain the essential qualities to live and maintain a happy life. Similarly, everyone should have a chance of feeling luxurious, and comfortable. This brand enables that feeling featuring empowering messages, and designs based on the idea of longevity. #RT1596 will maintain a certain aesthetic that is charismatic and appealing to both male and female. Heavily focusing on style, this brand combines the past, present ,and future to craft the modern day look.
Based out of the Chicago, Illinois, Robert Tavory, is a new lifestyle brand geared towards individuals who aspire to have greatness in their life. This includes, but is not limited to, artist of all genres, innovators of all ideas, & creators of any and everything. One should understand their potential & utilize their gifts. This is not a utopian lifestyle where everything is perfect. Yet, it is a lifestyle where one should #EmbraceLife&Live
“When is there a better time to be great?”
Embrace Life & Live.
III. The Story Behind Robert Tavory
This style of thinking stems from my late uncle, Philip Jacobie Robinson, who always lived life to the fullest. He never let his situation get the best of him. Instead, he let his charismatic ways carry him throughout life. He would even say, it’s “our family charisma..” Going into my junior year of highschool, I decided to have a clothing brand. The next year, after the passing of my uncle, I decided to combine the charisma from my family’s legacy, and my aspirations to fuel the drive for my brand.
My uncle; my family, and goal oriented people (in general) are the inspirations for my brand. Not only that, but the negative views towards metropolitan areas, and the chaos throughout the world has governed my true aspirations to create, revitalize, and rehabilitate those broken neighborhoods. Fulfilling my aspirations may take a life time, but when is there a better time to be great, than now?
The initiation of my brand started when I had written an article for the 2014 spring issue of, “On The Money” magazine titled, “Faces of Entrepreneurship - Successful Local and Global Entrepreneurs. In this article, I interviewed one local and global entrepreneur who both gave strategies to be successful when planning and executing ideas; no matter what venture. After several brainstorming sessions of how to properly pursue my venture, it had finally come to me. On June 14, 2015 I signed my name in my, “Notebook of Designs,” knowing I had just come up with the brand name. “Robert Tavory” was then favored by so many people that eventually I had gotten my first opportunity as a vendor for a pop up event. The following December 5, 2015, I participated in my first pop up showcase, “A Winter Wonderland Vintage Pop Up,” held by 8ty4 Vintage. As a participant, I debuted pieces from my first collection, “Broke College Student.” Inspired by my first and second years of college, I wanted to highlight my struggle as a collegiate student in a positive form of fashion by signifying that I am embracing the challenges to come. After getting even more positive feed back from that pop up showcase, I began planning to operate my own pop up showcase. On January 30, 2016, I held my first pop up showcase where I previewed more pieces from the Broke College Student 2016 collection. The showcase was a success! I then decided to close out my sophomore year with a pop up event. On April 30, 2016 I held a pop up event highlighting those individuals who are artist, innovators, and creators; those who embody the Robert Tavory brand purpose.
Now everyday, I plan to be true to myself by obtaining my true aspirations to create, revitalize, and rehabilitate. Robert Tavory is ultimately a charismatic clothing brand, with values set to create and innovate. By staying consistent, relying on the longevity of style rather than transient designs, Robert Tavory shall reach those aspiring individuals around the world.
#RT #RT1596 #RobertTavory #BrokeCollegeStudent #EmbraceLife&Live